“People only join a community if they feel that they will get something out of it, so delivering value must be your number one objective, otherwise they just won’t stay with you,” advises Ms Poinsette-Nash. “You have to understand why and how they engage.”
Her success to date has proved that targeting a niche can generate both income and optimism among minority sectors of society. Unless women start shrinking, the niche is here to stay.
Originally Published in The Daily Telegraph, 7th February 2017. Written by Amy Pay
Read the original article here
Image: thanks to Long Tall Sally